Taking Customer Experience to the Next Level

Customer feedback has been around for centuries. While the earliest recorded example of customer feedback was in 1750 BC on a clay tablet, with complaints about product quality (in this case, copper) and supply delays, things really started to take off in the 1980s, when customer satisfaction surveys became all the rage.

The key to creating a great visualisation is understanding the job to be done. In this post I introduce MEME, a framework to enable you to be clear about the role for your visualisation project, a key step in creating great visualisations.