Consumer Packaged Goods (CPG)

De-risk decisions and drive innovation

Create products consumers really want. Involve them from go to whoa – from ideation and concept validation through to product and marketing testing.

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Why consumer packaged goods brands choose Potentiate

Innovate and co-create
Innovate and co-create

Adopt a customer-centric approach to innovation by co-creating with your customers

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Optimise marketing and advertising
Optimise marketing and advertising

Undertake communication and ad testing with target audience to ensure messaging hits the mark.

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Increase and defend shelf space
Increase and defend shelf space

Uncover insights that provide value to retailers in order to leverage shelf space.

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Enhance partner relationships
Enhance partner relationships

Create enduring relationships with partners using a systematized approach for two way feedback.

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Are you ready to get closer to your customers?

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60%

Customer-centric companies are 60% more profitable than companies that don’t focus on customers.

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9

Customers tell an average of nine people about a positive experience with a brand, but they tell 16 people about a negative experience.

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Source: (Deloitte)

You'll be in good company

George Weston Foods
Carman's
Kimberly Clark
Sanitarium
Sodebo
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“The bakery market in Australia is very mature so it’s important we know our customers well to competitively meet their needs. Our insight community is used for both marketing and product development to help us truly deliver value to the end consumer.”

Paul Foster
,
Sales, Marketing & Innovation Director
,
George Weston Foods
Learn More
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HX Community

We’re insight community experts.  HX Community can make you one too.

HX Connect

HX Connect is an action-based program that reveals any issues your customers are experiencing, identifies painpoints to improve and celebrates what you’re doing well.

HX Engage

Harness the people power within your organisation, improve employee engagement and, in turn, deliver great customer experiences with HX Engage.

HX Hub

HX Hub is the simple but smart solution for storing all your files. All your research, reports, images and video files are kept safe, but within easy reach. It’s the place your information calls home.

HX One

Integrates all your business-critical information in one place. Live, dynamic, interactive. Making informed decisions in your business just got a whole lot easier.

Contact us today for a consultation and demonstration.

Book a Demo
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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You'll be in good company

George Weston Foods
Carman's
Kimberly Clark
Sanitarium
Sodebo
Blue Curve Background Graphic

“The bakery market in Australia is very mature so it’s important we know our customers well to competitively meet their needs. Our insight community is used for both marketing and product development to help us truly deliver value to the end consumer.”

Paul Foster
,
Sales, Marketing & Innovation Director
,
George Weston Foods
Learn More
Blue Arrow
Blue Curve Bottom graphic
HX Community

We’re insight community experts.  HX Community can make you one too.

HX Connect

HX Connect is an action-based program that reveals any issues your customers are experiencing, identifies painpoints to improve and celebrates what you’re doing well.

HX Engage

Harness the people power within your organisation, improve employee engagement and, in turn, deliver great customer experiences with HX Engage.

HX Hub

HX Hub is the simple but smart solution for storing all your files. All your research, reports, images and video files are kept safe, but within easy reach. It’s the place your information calls home.

HX One

Integrates all your business-critical information in one place. Live, dynamic, interactive. Making informed decisions in your business just got a whole lot easier.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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