Solutions
At Potentiate, our goal is to help you understand your customers as people so your brand can play a more meaningful and authentic role in their lives.
Products
We work with you to define your key business challenges. Then we devise ingenious business solutions that deliver breathtaking outcomes.
Resources
Inspired by our people, clients, and the world around us, we share the latest Potentiate news and views on human experience, as well as expert opinion from our industry to keep you in the know.
Company
Exceptional personal experiences are at the centre of everything we do. When you work with us, we want you to be the best YOU.
Consumer Packaged Goods (CPG)
De-risk decisions and drive innovation
Create products consumers really want. Involve them from go to whoa – from ideation and concept validation through to product and marketing testing.
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Why consumer packaged goods brands choose Potentiate
Innovate and co-create
Optimise marketing and advertising
Increase and defend shelf space
Enhance partner relationships
Are you ready to get closer to your customers?
60%
Customer-centric companies are 60% more profitable than companies that don’t focus on customers.
9
Customers tell an average of nine people about a positive experience with a brand, but they tell 16 people about a negative experience.
Source: (Deloitte)
You'll be in good company
“The bakery market in Australia is very mature so it’s important we know our customers well to competitively meet their needs. Our insight community is used for both marketing and product development to help us truly deliver value to the end consumer.”
Paul Foster
,
Sales, Marketing & Innovation Director
,
George Weston Foods
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“The work we do with Potentiate, to really help identify and draw out some very valuable insights from our customers, really helps us to get a clear understanding of what we're doing well, where our opportunities for improvement are, and any particular friction points that we really need to be most focused on.”
More Solutions
Experience Management
Our experience management programs are action oriented and help you understand your customers and employees so that you can deliver positive experiences, increase advocacy and loyalty and create impact.
Insight Communities
Your path to deeper understanding and actionable insights.
Research Solutions
We’ve got your business back, front, and sides covered. If you can think of it, we’ll work to deliver it for you. That’s the benefit you get from a full-service agency. And we'll have some fun along the way!
Insights Hub
Integrates all your business-critical information in one place. Live, dynamic, interactive. Making informed decisions just got a whole lot easier.
Contact us today for a consultation and demonstration.
Book a Demo
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