Consumer Packaged Goods (CPG)
Confident decisions that trigger innovation
Create products consumers really want. Involve them from go to whoa – from the idea to proof of concept, to the product and its marketing testing.
Why consumer packaged goods brands choose Potentiate
Why consumer packaged goods brands choose Potentiate
Customer-centric companies are 60% more profitable than companies that don’t focus on customers.
Customers tell an average of nine people about a positive experience with a brand, but they tell 16 people about a negative experience.
You'll be in good company
“The bakery market in Australia is very mature so it’s important we know our customers well to competitively meet their needs. Our insight community is used for both marketing and product development to help us truly deliver value to the end consumer.”
HX Connect is an action-based program that reveals any issues your customers are experiencing, identifies painpoints to improve and celebrates what you’re doing well.
Harness the people power within your organisation, improve employee engagement and, in turn, deliver great customer experiences with HX Engage.
HX Hub is the simple but smart solution for storing all your files. All your research, reports, images and video files are kept safe, but within easy reach. It’s the place your information calls home.
Integrates all your business-critical information in one place. Live, dynamic, interactive. Making informed decisions in your business just got a whole lot easier.
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