Solutions
At Potentiate, our goal is to help you understand your customers as people so your brand can play a more meaningful and authentic role in their lives.
Products
We work with you to define your key business challenges. Then we devise ingenious business solutions that deliver breathtaking outcomes.
Resources
Inspired by our people, clients, and the world around us, we share the latest Potentiate news and views on human experience, as well as expert opinion from our industry to keep you in the know.
Company
Exceptional personal experiences are at the centre of everything we do. When you work with us, we want you to be the best YOU.
Consumer Packaged Goods (CPG)
De-risk decisions and drive innovation
Create products consumers really want. Involve them from go to whoa – from ideation and concept validation through to product and marketing testing.
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Why consumer packaged goods brands choose Potentiate
Innovate and co-create
Optimize marketing and advertising
Increase and defend shelf space
Enhance partner relationships
Are you ready to get closer to your customers?
60%
Customer-centric companies are 60% more profitable than companies that don’t focus on customers.
9
Customers tell an average of nine people about a positive experience with a brand, but they tell 16 people about a negative experience.
Source: (Deloitte)
You'll be in good company
“The bakery market in Australia is very mature so it’s important we know our customers well to competitively meet their needs. Our insight community is used for both marketing and product development to help us truly deliver value to the end consumer.”
Paul Foster
,
Sales, Marketing & Innovation Director
,
George Weston Foods
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“The work we do with Potentiate, to really help identify and draw out some very valuable insights from our customers, really helps us to get a clear understanding of what we're doing well, where our opportunities for improvement are, and any particular friction points that we really need to be most focused on.”
Our Solutions
Customer Experience Management
Understand your customers, deliver positive experiences, increase advocacy and create impact
Employee Experience Management
Harness the human capital within your organization, improve employee engagement and, in turn, deliver great customer experiences
Insight Communities
Deliver deeper understanding and actionable insight at speed
Research Solutions
From agile research methodologies to mainstream qual & quant, if you can think of it, we’ll work hard to deliver it
Contact us today for a consultation and demonstration.
Book a Demo
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