Consumer Packaged Goods (CPG)

Confident decisions that trigger innovation

Create products consumers really want. Involve them from go to whoa – from the idea to proof of concept, to the product and its marketing testing.

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Why consumer packaged goods brands choose Potentiate

Innovate and co-create
Innovate and co-create

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Optimise marketing and advertising
Optimise marketing and advertising

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Increase and defend shelf space
Increase and defend shelf space

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Enhance partner relationships
Enhance partner relationships

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Why consumer packaged goods brands choose Potentiate

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60%

Customer-centric companies are 60% more profitable than companies that don’t focus on customers.

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9

Customers tell an average of nine people about a positive experience with a brand, but they tell 16 people about a negative experience.

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Source: (Deloitte)

You'll be in good company

George Weston Foods
Carman's
Kimberly Clark
Sanitarium
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“The bakery market in Australia is very mature so it’s important we know our customers well to competitively meet their needs. Our insight community is used for both marketing and product development to help us truly deliver value to the end consumer.”

Paul Foster
,
Sales, Marketing & Innovation Director
,
George Weston Foods
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HX Community

We’re insight community experts.  HX Community can make you one too.

HX Connect

HX Connect is an action-based program that reveals any issues your customers are experiencing, identifies painpoints to improve and celebrates what you’re doing well.

HX Engage

Harness the people power within your organisation, improve employee engagement and, in turn, deliver great customer experiences with HX Engage.

HX Hub

HX Hub is the simple but smart solution for storing all your files. All your research, reports, images and video files are kept safe, but within easy reach. It’s the place your information calls home.

HX One

Integrates all your business-critical information in one place. Live, dynamic, interactive. Making informed decisions in your business just got a whole lot easier.

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