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100% Human

There has never been a more important time for brands to show customers their human side – not with words but through actions – doing the right thing and by delivering positive human experiences.


At Potentiate our goal is to help you understand your customers as people so that your brand can play a more meaningful and authentic role in their lives. Engaging with customers as humans builds stronger emotional connections which has direct commercial benefits. Greater empathy and understanding will increase customer loyalty and retention, fuel product development and innovation, and drive customer acquisition and satisfaction.

Potentiate - Powering Human Experience!


Our SwaS approach

We offer Solutions with a Service (SwaS). Put simply, we’ll work with you to help figure out your key business challenges and focus on delivering real business outcomes.

We take a collaborative, consultative approach and provide fast and cost-effective results. We combine the latest technology with innovative digital research, proven agile methodologies and smart thinking to deliver the right solutions for you.
We focus on foresights not insights, on outcomes rather than measurement, uncovering the human behind the data to drive business growth.

Our SwaS approach >

Customer Experience Management

Finding customers isn’t always easy. Retaining them can be.

We’ll help you see the difference that engaging and emotional connections with your customers can deliver. We’ll uncover the customer truths that really matter from which real satisfaction and repeat business are predictable outcomes.

Customer Experience Management >

Employee Engagement

Your employees are the custodians of your brand and customer relationships.

We'll help you see what truly engaged employees can accomplish. We establish the connection between employee engagement and customer experience and illuminate the processes and pathways for accelerating growth.

Employee Engagement >


Data can be complex and disparate, we have the technology and know-how to bring it all together for you.

We see what others don’t. You can too. We have a suite of tools to easily aggregate, interrogate, integrate & disseminate your Market, Customer and Employee data, giving you the insights you need for your decision making.

Solutions >

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