100% Human.

There’s never been a more important time for brands to show customers their human side. Not with words, but through actions. By doing the right thing and by delivering positive experiences that delight their customers.

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Powering Human Experience

At Potentiate, our goal is to help you understand your customers as people so your brand can play a more meaningful and authentic role in their lives. When you engage with people and build strong emotional connections, you’ll have direct commercial benefits that drive your business forward.

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'SwaS'

Solutions with a Service

Your customers are humans. They’re not numbers. They’re not lines on a graph. They’re living, breathing people with dreams & desires. We’ll help you understand your customers as people so you can deliver exceptional human experiences.

HX Hub is the simple but smart solution for storing all your files. All your research, reports, images and video files are kept safe, but within easy reach. It’s the place your information calls home.

HX Connect is an action-based program that reveals any issues your customers are experiencing, identifies painpoints to improve and celebrates what you’re doing well.

This is like a crystal ball where you can see your customers’ needs, predict which customers are going to churn and retain your high value customers.

We’ve got your business back, front and sides covered. If you can think of it, we’ll work to deliver it for you. That’s the benefit you get from a full-service agency. And we'll have some fun along the way!

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Our promise to you

We work with you to define your key business challenges. Our approach is to collaborate and consult. Provide fast, cost-effective results.

In our recipe, we mix the latest technology with innovative digital research, stir in proven agile methodologies, and then add a pinch of savvy thinking. The result? The right solutions for you. Solutions that give you exceptional outcomes. Solutions that brighten your future.

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Why Potentiate?

91
Employees
Research specialists, consultants, technologists, data experts, designers
120+
Clients
Leading national and international brands
8
Industry Verticals
Bringing you expertise from across categories
6m
Customer Connections
Rich understanding

You'll be in good company

BMW
Kenwood
Accenture
ABC
Bendigo Bank
George Weston Foods
Nissan
People's Choice Credit Union
Toyota

The Personal Side of Your Brand

Delivering exceptional Human Experiences. There’s never been a more important time for brands to show customers their human side. Not with words, but through actions. By doing the right thing and by delivering positive experiences that delight your customers.

Testimonials

“The miVoice community enables us to be truly customer led. We can co-create, test our ideas and gather new inspirations from our customers to help guide the decisions that we make and the products and services we implement”

Ian Jackman
Head of Customer Voice

“The success of the Nissan Pulse Program is underpinned by the intuitive CX platform provided by Potentiate. Feedback collection, analysis and case management is incredibly simple, which is the key to ensuring our whole Dealer network can enjoy the benefits of the program.”

Sarah Wray-McCann
National Manager – Customer Experience

“Using attitudinal segmentation in the community we are able to understand consumers by attitudes over demographics and purchase behaviour… allowing us to have more meaningful customer conversations.”

Alejandro Maggi
Senior Insights Manager – Analytics