"The Potentiate VOC program is simple to use, however, it’s the human connection, with direct access to multiple stakeholders in the Potentiate business, that has delighted Nissan. Strong communication, engagement and understanding client needs, has greatly aided the success of the VOC program for our brand."

“The success of the Nissan Pulse Program is underpinned by the intuitive CX platform provided by Potentiate. Feedback collection, analysis and case management is incredibly simple, which is the key to ensuring our whole Dealer network can enjoy the benefits of the program.”

“The work we do with Potentiate, to really help identify and draw out some very valuable insights from our customers, really helps us to get a clear understanding of what we're doing well, where our opportunities for improvement are, and any particular friction points that we really need to be most focused on.”

“The miVoice community enables us to be truly customer led. We can co-create, test our ideas and gather new inspirations from our customers to help guide the decisions that we make and the products and services we implement”

“Using attitudinal segmentation in the community we are able to understand consumers by attitudes over demographics and purchase behaviour… allowing us to have more meaningful customer conversations.”

“The consumer has always been at the heart of all we do at Carman’s and the community has given us a level of closeness and insight that we’ve never had before.”

“We gain considerably in efficiency and autonomy in our ways of interacting with our customers… It is a real saving of time and money. Studies that cost us 100[K] (prelaunch), cost us 30[K] today.”

“There are very few areas of the ABC now who don’t look to our Insight Community to inform decision making, from marketing, to content makers, analysts and our strategy team.”

“By understanding our audiences better through our insight communities, we are able to strategically deliver value to advertisers and enhance the SCA experience across multiple networks.”

“As our partner now for over 5 years, Potentiate delivers an excellent VOC program that provides valuable insight into what our customers are thinking. The service we receive is second to none, Potentiate always assist us by looking at problems from different angles before providing a range of solutions.”