If you can think of it, we’ll work to deliver it for you. That’s the benefit you get from a full-service agency. And we'll have some fun along the way!
As a full-service research agency, if you can think of it, we’ll work (hard!) to deliver it.
Our people are your people. Our dedicated researchers & strategists will immerse themselves in your business and work closely with you to tackle your business challenges and uncover the insights you need to drive your business forward.
We love the big chunky research projects, but are equally happy to tackle the smaller jobs. Whether it's a brand health check, product development research, product quality, customer journey mapping or anything in between, we're here for you.
Ray Poynter is based in the UK, where his experience spans an impressive 40 years in the marketing and market research industry. His drive to deliver research excellence, along with his unwavering dedication, is a huge benefit to both clients and the industry alike. Ray leads an incredible global team of senior researchers at Potentiate who are praised by our clients for their commitment, can-do approach and, of course, delivering on actionable insights.
Knowing who to target, when and how
Category development, ideation, concept, product & pack design
App and website development and testing
Optimization and bundling studies
Across a range of industries including FMCG, services, automotive and social sectors
Brand development and optimization
Sensory programs to enable product optimization
For products, services and ideation
Get started with one of our templated, brandable mobile-first sites, or build a bespoke community website. Use our native app to bring the community directly to customers' smartphones
Send mobile optimised surveys throughout the customer journey via email, SMS, WhatsApp or Web Intercepts.
Pick from unlimited Surveys, Quick Polls, Forums, Diaries and Live Chats. Run projects individually or sequentially.
Quickly make sense of member posts with our NLP-powered moderation and qual analytics tools.
Export multi-project data into any industry standard format, or bring your data to life using our data visualisation tools.
Automate your financial incentives processing and gamify project completion to keep members coming back for more.