Potentiate, the global Human Experience (‘HX’) agency, has expanded its senior leadership team with the appointment of Daniel Alexander-Head as Director of Innovation.
Dan will be responsible for leading the development and marketing of Potentiate’s suite of solutions and services, ensuring they are at the forefront of the industry.
At the heart of Dan’s innovation drive will be helping our clients understand their customers as humans. Listening closely to the industry and our clients' needs, he will develop and manage new ideas to take through to implementation. He will analyse existing practices to isolate areas ripe for improvement or enhancement, together with closely monitoring and responding to customer feedback to new ideas.
Dan’s expertise spans 20 years in the insights and technology industry including, most recently, leading product and business development, customer success, and marketing at Qualtrics and Alida (formerly Vision Critical).
CEO for Potentiate, Peter Harris says ‘Dan is extremely well placed to lead our innovation forward to the next level. His expertise in the industry and his thirst for delivering the best client solutions will be a huge asset to us. Innovation is part of our DNA and we’re so excited to have Dan join the team to take our client solutions to the next level’.
Alexander-Head goes on to say, ‘I am passionate about learning from customers. Where they see the current market, where they see it heading and ultimately developing solutions that fill the gap for those brands, to give them a competitive advantage’.
Potentiate, a GRIT Top 50 Most Innovative company, is a global Human Experience (‘HX’) – helping clients fulfil their potential by understanding their customers as real people, not just data points.
Potentiate believes in service not just software. We combine research excellence with technology-inspired solutions. Our SwaS (Solutions with a Service) approach means you can tap into our talented team of insight consultants, technologists & data scientists, to help find the right solutions to solve your business challenges and drive positive outcomes.