100% Human.

There has never been a more important time for brands to show customers their human side – not with words but through actions – doing the right thing and by delivering positive human experiences.

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Powering Human Experience

At Potentiate, our goal is to help you understand your customers as people so your brand can play a more meaningful and authentic role in their lives. When you engage with people and build strong emotional connections, you’ll have direct commercial benefits that drive your business forward.

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At Potentiate, our goal is to help you understand your customers as people so your brand can play a more meaningful and authentic role in their lives. When you engage with people and build strong emotional connections, you’ll have direct commercial benefits that drive your business forward.

Learn More
'SwaS'

Solutions with a Service

Your customers are humans. They’re not numbers. They’re not lines on a graph. They’re living, breathing people with dreams & desires. We’ll help you understand your customers as people so you can deliver exceptional human experiences.

This is like a crystal ball where you can see your customers’ needs, predict which customers are going to churn and retain your high value customers.

We’ve got your business back, front and sides covered. If you can think of it, we’ll work to deliver it for you. That’s the benefit you get from a full-service agency. And we'll have some fun along the way!

A powerful relationship feedback system that allows you to ask less and do more.

Harness the people power within your organisation, improve employee engagement and, in turn, deliver great customer experiences with HX Engage.

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Our promise to you

We work with you to define your key business challenges. Our approach is to collaborate and consult. Provide fast, cost-effective results. In our recipe, we mix the latest technology with innovative digital research, stir in proven agile methodologies, and then add a pinch of savvy thinking. The result? The right solutions for you. Solutions that give you exceptional outcomes. Solutions that brighten your future.

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Why Potentiate?

91
Employees
Research specialists, consultants, technologists, data experts, designers
120+
Clients
Leading national and international brands
8
Industry Verticals
Bringing you expertise from across categories
6m
Customer Connections
Rich understanding

You'll be in good company

BMW
Kenwood
Accenture
ABC
Bendigo Bank
George Weston Foods
Nissan
People's Choice Credit Union
Toyota

The Personal Side of Your Brand

Delivering exceptional Human Experiences.There’s never been a more important time for brands to show customers their human side. Not with words, but through actions. By doing the right thing and by delivering positive experiences that delight your customers.

Testimonials

Testimonial

“We responded to a highly engaged and savvy customer group through TalkBank that validated and defined the design and pricing structure of the new product.”

John Tripodi
Head of Products

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