Latest Insights

Inspired by our people, clients, and the world around us, we share the latest Potentiate news and views on human experience, as well as expert opinion from our industry to keep you in the know.

Potentiate - Powering Human Experience!

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    How to create positive relationships with the people you work with

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    Agility, Pivoting and GEMO

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    How Isolation has made Research more Social

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    “Does exactly what it says on the tin” *

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    Finding Your Sparq

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    Potentiate debuts in the Global Top 50 Most Innovative Companies

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    Empathy isn't just a word, and it isn’t easy

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  • dave-lowe-nRNsIl1NH9Y-unsplash.jpg

    What are we waiting for?

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    How can you tell whether your marketing is working?

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    Customer Success Stories

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    Insight Communities - Sparq May 2020 Release

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  • Potentiate_Webinar_What_Next.jpg

    Webinar | Will Australians bounce back to pre-COVID ways?

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    What are Australians going to do now the lockdowns are easing?

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    No! You can’t stop research until things get back to normal. You need to utilise Scenario Thinking

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    Keeping It Light In Lockdown

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  • Potentiate_PIVOT_COVID-19.jpg

    Where do you sit in the brave new world?

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  • Potentiate_COVID-19_Inspiring_responses.jpg

    5 Inspiring Brand Responses to COVID-19

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    COVID-19 Support

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  • Potentiate_Webinar_What_Next.jpg

    Webinar | What Next?

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  • Potentiate_WFH_COVID_19.jpg

    Working from home? Be kind to yourself. Be kind to others.

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    Customer Experience Strategies in the “New Normal”

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    How to optimise your CX program during COVID-19

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    How Brands Act Now Will Be Remembered Later

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    How Brands Are Responding To Lockdown

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    COVID-19 - A message from our CEO Peter Harris

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    Webinar Invitation | What Now? | 31 March

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    Webinar Invitation | 100% Human | 25 March

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    T-shaped insights | research that gets closer to your customers

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  • HX_Communities_Potentiate.jpg

    5 ways to put Human Experience ('HX') into practice

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  • Alicia_Employee_Engagement_Potentiate.jpg

    Employee Engagement drives the Customer Experience

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  • Potentiate_Millenials.jpg

    3 ways to engage younger people on your Insight Community

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  • HX_Potentiate.jpg

    Why HX, Why Now?

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  • Silent_Majority_Potentiate.jpg

    Customer Complaints and the Silent Majority

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  • Differential_Potentiate.jpg

    Differential Asia & Potentiate join forces

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  • Lenny_Murphy_Potentiate_3.jpg

    Leonard Murphy appointed as ‘Strategic Corporate Development Advisor’ for Potentiate

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  • Bushfires_potentiate.jpg

    Our commitment to support the Australian bushfire relief

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    Potentiators giving back this Christmas

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  • Potentiate_Summit_2020_V2.png

    Your Invitation | Disruptive, Smart & Innovative 2020 Conference

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  • Ray_Poynter_Potentiate_V4.jpg

    Hopes & Fears for 2020

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  • Potentiate_Malaysia_CX_Event.jpg

    CX in SE Asia - a special invitation

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  • Potentiate_Human_Experience_HX.jpg

    Move over CX and UX, the future is HX

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    A Problem Well Stated is Half Solved

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  • Potentiate_Europe_Expansion.jpg

    Potentiate expands to Europe

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  • nong-vang-9pw4TKvT3po-unsplash (003).jpg

    What can you learn about Qualitative Research in six hours?

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    Five Winds of Change, Sweeping Away Traditional Market Research

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    A Culture of Experimentation | Webinar Invitation

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  • Ray_Poynter_Potentiate_v2.jpg

    Ray Poynter joins Potentiate as Chief Research Officer

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  • Potentiate_Vision_Critical.jpg

    Potentiate joins forces with Vision Critical Australia

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  • AMSRS_Conference_Potentiate.jpg

    Potentiate Platinum Sponsor for AMSRS conference

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  • Potentiate_Veriluma_JV_v2.jpg

    Potentiate announces joint venture with Veriluma

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  • Consumer_trends_Potentiate-5.jpg

    Why consumer trends are your gateway to competitive advantage

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  • Potentiate_blog_empathy_customer_experience.jpg

    Empathy - the one word that will transform your Customer Experience

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    5 reasons why instantly knowing what your customers think will grow your business

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  • Potentiate_Blog_Customer_Retention_2.jpg

    Why failing to truly connect with your customers is costing you money

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  • GRIT_potentiate_infotools_greenbook.png

    Potentiate and Infotools partner to support GreenBook Research Industry Trends (GRIT) Report

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  • Potentiate_CX_Response Rates.jpg

    10 ways to maximise your CX survey response rate

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  • Respect_Potentiate_CX.jpg

    How to show respect to your customers

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  • Potentiate_Christmas.jpg

    In the spirit of giving

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    5 steps to maximising the value of your research

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    Potentiate one of the first companies to achieve Fair Data accreditation

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  • Potentiate_Connect_Customer_Experience.jpg

    Which companies truly connect with their customers?

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  • Potentiate_CX Day.jpg

    Happy CX Day!

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  • Potentiate_Delight_Customer_Experience_CX_1.jpg

    How to truly surprise and delight your customers

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    Who is your priority?

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    NPS | Looking beyond the score

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  • Potentiate_Rebrand_1.jpg

    Our brand story | now you see it

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