About Potentiate

Potentiate by name, Potentiate by nature. We are a global market research agency with a specific focus on human experience – helping clients fulfil their potential by understanding their customers as real people, not just data points.

We believe in service not software. We combine research excellence with technology inspired solutions. Our SwaS approach (Solutions with a Service) means you can tap into our talented team of insight consultants, technologists & data scientists to help find the right solutions to solve your business challenges and drive positive outcomes.

Talk to our people about better understanding your people.

Team Potentiate

We are a dedicated team of consultants, research specialists, technologists, strategists & analysts, from around the world. We’re bold, we’re curious, we keep it real, we give a s*#t & we’re 100% human.


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    Temkin Customer Experience Vendor Excellence Winner 2016 (Global)

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    Customer Experience Asia Excellence Awards Finalist 2016 (Asia)

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    Highly Commended RICA Research Effectiveness Insight Award 2014 (Australia)